It’s finally happened. The people of Edinburgh have found something they love more than deep fried Mars bars. And it’s even stickier.
But doughnuts taste so GOOD. Last week Krispy Kreme opened its first ever Scottish store, on the outskirts of Edinburgh. I can’t remember the last time something in the city was hyped so much – free doughnuts were given out on street corners in the lead-up to opening, and on opening day itself there were super-long queues and traffic tailbacks of up to a mile around the shop.
And on its first day of trading, the brand new Krispy Kreme ‘doughnut theatre’ store took £60,000 of people’s money. I mean. You could buy a flat for that.
Doughnut hours begin at 7am. So this morning we set the alarm early, picked up a couple of bleary-eyed friends and drove deep into the West of Edinburgh in search of some breakfast sugar. I’m not sure we’ll have a tooth left between us by the end of the day.
We did keep wondering why they’d chosen to build it at Hermiston Gait, at least half an hour’s drive from central Edinburgh. Maybe it’s an American thing? Driving out of town to a big retail park to buy doughnuts. Those crazy Americans. Incidentally the store is also a drive-thru. (It is quite painful for me to spell ‘through’ like that, but apparently we must).
I’m not sure it is the kind of place to which you would make a weekly trip. That’s probably just as well, given that the last thing Edinburgh needs is a spike in its obesity rates… delicious though it would be.
They gave us hats and everything.